Environment and sustainability

Ecochallenge reloaded

Blended learning (online and offline) and community volunteering to develop Romanian youngsters into the next generation of environmentally responsible leaders


Who is behind this?

Claudia Barburas

ViitorPlus (FuturePlus)




Idea pitch

Romania suffers from a chronic disconnection of its formal educational system from real life skills that youngsters need to solve the current challenges we face, especially on environment. "Eco-challenge", has been investing in the past 10 years in developing these skills and values, but with the Corona-virus crisis, our offline extra-curricular work in schools has stopped. Now we try to reload: find new solutions of blended learning to continue and even increase our impact further

Where will your project idea take place?

The project takes place at national level, but most of our participants are from small towns

What is the specific societal challenge faced by this region?

We are trying to address the lack of environmental education in pupils (primary to high-school) all over Romania through blended learning and volunteering activities in their local communities. According to the latest Euro-barometer “Special Attitudes of European Citizens towards the Environment”, Romanians are on the last positions with only 47% of the people believing they are well informed on environmental issues, lagging behind countries like UK or Denmark with 75-80%. The adults working now in companies or public administrations, responsible for the lack of consistent action for environmental protection, are the former kids who didn’t receive proper education about the services nature provides, who were not encouraged to volunteer or to speak up to protect it

Who are you doing it for?

The main beneficiaries of our project are the young people taking the role of "eco-ambassador": registering in the competition, participating at workshops, making a lot of volunteer work and motivating other people around to participate, from parents, to friends, other colleagues, official representatives at local level. They develop an amazing set of skills and values important for the communities. The practical, extra-curricular activities provides an opportunity especially to excluded kids without extraordinary academic results (highly valuated by the formal system) to prove they can achieve important things, raising their self esteem and appreciation in the community and level-playing field with "the elite" (who also have good results in our project but they are not the only ones)

How do you plan to get there?

First, we promote the project at national level trying to get as many participants as possible. Teams from different schools register in a competition we designed, which involves both participating in workshops (curriculum prepared by us) and running volunteering activities on different environmental topics, at local level. They get points according to how big their impact is. They get coaching from us to be able to improve all the time. They send reports which we evaluate and score. We measure at the beginning and at the end their competencies we follow. We reward the best with a life changing experience - a summer leadership camp. We acknowledge both pupils and teachers work with valuable diplomas

What are the expected results?

Ecochallenge project has happened for the past 10 years already with amazing results in terms of competencies developed in young people and environmental improvements at local level. Over 55.000 direct beneficiaries achieved so far over 510.000 kg of recycling waste collected, 240.000m2 of cared gardens, 7000 bags of waste collected from natural areas, 158.000 planted trees, 6 legislative proposals sent to the mayor's office in order to improve the local environmental legislation, 1.012 mass media articles about environmental topics. This year, the project was affected because of Coronavirus and now we are upgrading our tools and methods used in the project to be able to deliver next year our promise to more participants, even if a part of activities need to happen online.

How does your idea strengthen active citizenship at a local and community level?

Eco-challenge is especially about active citizenship, because it starts with educating young participants about the environmental challenges we face both globally and locally and then it gives them the tools and motivation to became part of the solution through the volunteering activities that are transforming their local communities: nature is cleaned of littering, waste is sent to recycling, trees are planted, unused land is transformed in gardens, used objects are donated not trashed, local authorities are noticing a new generation rising with a new set of values and demands, giving them food for thought on their policies

Why is this idea important to you?

ViitorPlus is a non-profit, non-governmental, independent organization, established in 2006 with the aim of participating in the implementation of the concept of sustainable development. Sustainable development capitalizes on the interconnections between the environmental, human, economic and social planes that underpin human civilization in such a way that current and future generations can meet their needs and retain their opportunities. In our projects, we run environmental education programs, social entrepreneurship, afforestation, reuse and recycling, environmental volunteering, eco-tourism, construction of solar panels. So Echochallenge is the perfect fit for our mission which we implement for 14 years already

€ 70000,-

Total budget

€ 50000,-

Funding requested from Civic Europe

Major expenses

Revision of educational materials - 15.000 euro
Promotion - 3000 euro
Summer camp (transportation, accomodation, meals) - 20.000 euro
Project management - 25.000 euro
Administrative costs - 7000 euro

What do you need from the Civic Europe community?

What best practices you can share about practical environmental education for youth in other countries, initiatives especially run by NGOs?
How do you think we can improve our project?
Networking and fundraising opportunities you think fit our project




Claudia Barburas


Idea created on May 26, 2020
Last edit on May 27, 2020

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