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Environment and sustainability, Social inclusion


Art and ecology in service of social entrepreneurship


Who is behind this?

Iulia Enache

Dealurile Branului



Idea pitch

Getting back home from shopping with your goodies rolled up in plastic is a reality.
Recycled paper in an artistic interpretation instead of plastic packaging? Yes, please!
In a waste-producing society and throwaway culture, this replacement seems almost unnatural.
Setting up a recycled paper packaging processing activity and involving disadvantaged members of the local community, artists and producers bring forward improvements in the social, ecological, and in the local artistic field.

Where will your project idea take place?

The venture will be set in the area of Bran, Brasov County, Romania.

What is the specific societal challenge faced by this region?

Social biases regarding the status of the most disadvantaged fellows do not run in favor of the action. Nevertheless, having overcome this challenge, our expectation is of a better societal cohesion and an increased openness towards the inclusion of the members with difficult social background.
We also attempt the disruption in consumerist behavior by promoting more conscious choices regarding food, clothes, and other day-to-day products.
A scarce understanding of ecological issues results in an involuntary limitation of the rights and responsibility of Romanian citizens. As such, the proposed concept wraps up the insertion of environmental citizenship, which is supposed to promote positive and sustainable human interactions at the individual, community, and national levels.

Who are you doing it for?

Members of vulnerable groups as well as the local community. They will help to support the implementation of the idea and the manufacturing of the goods. Furthermore, they will benefit from training in the spirit of the ecological and social principles of the enterprise.

Local artists or students from Romanian Art schools can apply their illustrating skills for new product concepts. By this, the local color and group belonging will increase. As well as the drive to buy local products.

Local producers: sustainable new packaging with an appealing design concept should stimulate the Romanian consumer to look more toward local products.

Consumers: the choice for a local, more sustainable product is made easier for the conscious consumer.

How do you plan to get there?

 Gathering preliminary data on the business structure (market study, drafting budget and business plan)
 Market and legislation research
 Marketing strategy
 Setting up the network of suppliers and customers
 Lobbying the local food producers and retail chains with own production sites to implement the packaging concept.
 The dialogue with the local authorities for engagement and awareness
 Acquiring equipment
 Hiring and training workers from the local community
 Pitch for artists according to the marketing statement of the beneficiaries.
 Managing contracts
 Delivering
 The monitoring assembly process, design concepts, delivery chain.

What are the expected results?

The challenge resides in changing a behavioral consumer pattern and by such, going an extra mile for a more sustainable and responsible way of living. Moreover, the consumer gets great local products in a more sustainable way.
Furthermore, we intend to favor the use of sustainable materials on the local market, reinterpreting traditional business models, and customer experience. Solutions like this suggest an exciting direction for products that incorporate so many insights into their design.
Enhancing the importance of artistic perspective for producer and consumer is essential.
We also intend to rise authorities’ awareness through the power of action and example.

How does your idea strengthen active citizenship at a local and community level?

The social aspect of the action refers to the employment of persons that experience a high risk of poverty, social exclusion, discrimination, or violence from the local communities.

Local illustrator artists support a new visual representation of existing products on the Romanian market and make the content of the local produced good more appealing.

Understanding and applying ecological literacy leads to an improved quality of life of the involved members, as well as of the consumers, sustainability, appreciation of common good, and environmentally responsible behavior.

Why is this idea important to you?

Our mission is to promote sustainable use of natural resources keeping in mind the dignity of the human being.
People - the ability of the business to change people's lives and develop sustainable communities. By hiring and involving vulnerable people in the local community, we want to include them, provide a decent livelihood, and invest with respect. The company's social goal is to create jobs for communities in need or for people in need. Whether we are talking about people from poor backgrounds, unemployed, single mothers, the elderly, or people with disabilities.
Planet - Environmental impact. The recycled paper packaging, which could partially replace the existing plastic packaging of the Romanian producers, contributes to the practical support of the ecological principles.

€ 80000,-

Total budget

€ 50000,-

Funding requested from Civic Europe

Major expenses

Estimated expenses for 12 months project (including preparation phase)

Manufacturing equipment: 10.000 EUR
Logistic facilities: 10.000 EUR
Raw materials: 10.000 EUR
Artist’s fee: 5.000 EUR
Planning of working space: 5000 EUR
Rental costs for working spaces: 10.000 EUR
Marketing (including materials) : 5.000 EUR
Personnel costs: 20.000 EUR
Travel & accommodation expenses: 5.000 EUR

What do you need from the Civic Europe community?

Please share advice on challenges and improvements if you had a similar experience or a resembling approach in social entrepreneurship, ecological or artistic field.


Iulia Enache

Idea created on May 27, 2020
Last edit on May 27, 2020

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